Tim Hortons hockey cards inclusivity effort disappoints 8-year-old activist

An 8-year-old girl in Ontario pays Tim Hortons to do a better job of representing women in hockey after she buys hockey trading cards from the company that expected to feature the players prominently for the first time, but was the inspiration for the activism. By how little I got.

When Hannah Grantstein, a enthusiastic young mixed-team hockey player in Toronto, was recently browsing through her dad’s old boxes of hockey cards, she was disappointed to see that they were all men.

So when Tim Hortons announced that members of the Canadian Olympic hockey team would be showing their trading cards for sale in 2022, Grantsten’s mother said her daughter was ecstatic.

“We marked the day on our calendar, and that morning we walked to Tim Hortons near our house and opened it,” Eva Melamed told CTV National News.

But of the 45 cards they purchased, only five players were women.

“They said they would show the women, but there wasn’t enough,” Granatstein said.

The young hockey player decided to express her concerns to Tim Hortons with a handwritten letter. She says in part, “Women are as good as men, maybe even better! Women deserve the whole world to know about them because they are great hockey players too…I want a change!”

Her father, David Granatstein, said he was not surprised by his daughter’s activism because she plays on a mixed team where each player is as good as the next.

“She doesn’t see that in the decks of cards she gets, so she felt something was wrong,” he said.

After writing her letter, Granatstein coach Kevin Shier shared a picture of the young player’s words on Twitter, and it quickly took off.

The message caught the attention of Tim Hortons, who responded by saying that although there were more men in the trading cards, they were proud to have included members of the women’s team for the first time. But the company also had a call with Granatstein on Friday to hear about its concerns.

“I can’t wait to speak to her and talk to her about what we can do as a brand to be more representative and inclusive,” Solange Bernard, senior director of marketing at Tim Hortons, told CTV National News.

The message Grannstein hopes to convey: “I am a girl and people should be treated the same.”

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