E.ON Next sent the socks to about 30,000 families with a tag saying that lowering their temperature would reduce carbon dioxide. The Guardian reported that families took part in an “energy-saving campaign” last year.
The sock messages couldn’t come at a worse time – households in the UK face sky-high energy bills due to a combination of cold weather, nuclear power plant outages in France and reduced gas flows from Russia. According to Bank of America, British consumers will pay around £790 ($1,075) this year to heat and light their homes.
“If you have recently received a pair of socks from us, we would like to say we are very sorry for what made some people feel.” tweet
He said. “In light of the severity of the current challenges many people face, this mail should have been stopped and we are sorry.”
Customers have taken to Twitter to criticize the company.
1 user “I don’t want your free bad cheap socks I want cheaper utility bills please” chirp
Another user “Seriously, energy prices are going up” chirp
. “…what a bloody hell is this.”
Earlier this week, the opposition Labor Party called on Prime Minister Boris Johnson to impose an unexpected tax on companies pumping oil and gas from the North Sea. The party claimed the tax could cut the average energy bill by around 200 pounds ($272).
Another major energy supplier, OVO Energy-owned SSE, faced a backlash earlier this week after it sent an email to customers encouraging them to cuddle their pets and “bowls of porridge” to stay warm this winter.
An OVO Energy spokesperson said: “A link to a blog with advice on saving energy was recently sent to customers. We understand how difficult the situation has been for many of our customers this year.”